07July

10 Ways to Market Your Insurance Agency On a Budget

Ways to market your insurance agency when your strapped for cash

10 Ways to Market Your Insurance Agency On a Budget

Every time I meet with an insurance agency owner I ask, “What do you do to market your business?” the most frequently answer I get – “referrals.”

This is the story from state-to-state and agency-to-agency.

Many of the larger agencies have sophisticated advertising and marketing initiatives, but most of the mid-sized and smaller agencies are doing little to market their business.

As a marketing professional, it’s hard for me to understand why a business would elect to forego marketing, it’s the fuel that drives your business.

How can you be successful without marketing or advertising?

Written by Scott Boren, Posted in Agency Marketing Tips

08May

9 Tips to Improve Your Sales Technique Today

To Improve Your Sales You Need to Change Your Approach

9 Tips to Improve Your Sales Technique Today

Did you know that a Gallup poll ranked insurance salespeople among the least honest and ethical of business professionals? That’s right. As low as car salespeople.

Ouch!

Don’t fret, it’s been estimated by the Brooks Group that greater than 85 percent of consumers have a negative view of all salespeople ... so you’re not really alone.

Written by Scott Boren

08May

[Infographic] Happy Mother's Day 2015

I Special Thank You to all Mother's!

[Infographic] Happy Mother's Day 2015

We at Sun Coast General Insurance Agency want to send a very speical thank you to our mothers this Mother's Day.

Many of our producers and agency owners are mothers, so we want to take moment to recognize how much you offer all of those around you.

Thank you!

Written by Scott Boren

17January

AB60 Presents Opportunity for Service and Sales

Generosity and Service as Marketing

AB60 Presents Opportunity for Service and Sales

I was attending an agency meeting a short time ago and the topic was Assembly Bill 60 (AB60), and it struck me that there are opportunities available to insurance agents who market and sell in communities that will benefit from the passage of this bill.

Did you know that 1.4M are expected to get licensing over the next 3-years as a result of AB60? The reality is regulatory or political change can often be a boon for a business.

Posted in Auto Insurance

30October

California New Auto Product Launch

The Countdown is On!

California New Auto Product Launch

With the development of our new policy processing and quoting system completed, we are ready to lanuch our new auto insurance program in the glorious state of California. There was a tremondous amount of work to totally re-engineer our IT infrastructure, but we think it was well worth it ... and our Utah, Arizona and Oregon producers agree.

Now the real test ... we will be launching our new auto insurance program, on our new system in our home state of California.

With our lauch date of Novermber 15, 2014 quickly approaching, what should our California producers expect?

Posted in Auto Insurance