Every time I meet with an insurance agency owner I ask, “What do you do to market your business?” the most frequently answer I get – “referrals.”
This is the story from state-to-state and agency-to-agency.
Many of the larger agencies have sophisticated advertising and marketing initiatives, but most of the mid-sized and smaller agencies are doing little to market their business.
As a marketing professional, it’s hard for me to understand why a business would elect to forego marketing, it’s the fuel that drives your business.
How can you be successful without marketing or advertising?