In a recent survey conducted by Towers Watson (NYSE, NASDAQ: TW), a global professional services company, the conclusion was simple. Yes! Consumers are very receptive to UBI auto insurance programs.
The survey concluded that 79% of respondents would be willing to purchase or consider purchasing a usage-based auto insurance product. The group most interested were younger drivers between the ages of 18-34 years, who expressed the greatest interest, while the next largest segment that would be interested in using the device are those who classify themselves as regular daily drivers (54%).